Brand Guidelines
The complete collection of our brand logos, colours, typography and usage guidelines.
As our most immediate, recognisable brand asset, our logo should be treated with deliberate craft and care.
Background
Give the logo room to breathe. Keep clear space around it so nothing competes with the mark.
Clear space - keep a margin equal to the height of two Civo ‘i’ dots on every side.
Any change - stretching, recolouring, rotating, effects - risks damaging the visual integrity of our identity.
Keep the original proportions.
Use the solid mark.
Only approved brand colours.
Maintain strong contrast.
Keep it upright and level.
No shadows, gradients or patterns.
Colour is central to the distinction of our brand, it brings energy and distinction to our typically dull industry.
Our secondary colours are intended to signpost sub-brand content and should never take priority over our primary palette.
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Typography acts as the visual voice of the brand. It helps us communicate clearly and maintain a refined (yet techy) character.
Primary · interface & body
Tracking -0.6 to -0.7
The quick brown fox jumps over the lazy dog. 0123456789
Display · editorial accents
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The quick brown fox jumps over the lazy dog. 0123456789
When using typography, follow the guidance below to ensure consistency and legibility.
Never use ALL CAPS
Be mindful of letter spacing, don’t go too tight
Only use Newsreader in light
Avoid low contrast colour combinations for type
