Decoding cloud credits: Are “free” credits locking you in?

Simon Hansford avatar James Marks avatar Kendall Miller avatar

w/ Simon Hansford, James Marks, and Kendall Miller

Recorded: 29th October 2025

Are "free" cloud credits holding your business back? In our online webinar, we explored the hidden risks associated with cloud credits and the impact they had on businesses. Our speakers, Simon Hansford, Chief Commercial Officer at Civo, and James Marks, Founder of Canopy, shared their knowledge and experience on this critical topic. This webinar was based on our recent whitepaper, which examined the "cloud credit trap" and its far-reaching implications for organizations.

During this 60-minute webinar, Simon and James discussed the primary concerns associated with cloud credits, how hyperscalers used them to attract and retain customers, and the strategies organizations could employ to avoid the cloud credit trap. They also explored the role of regulatory bodies in addressing these issues and what a more sustainable approach to cloud adoption might look like.

By attending this webinar, attendees gained valuable insights into:

  • The potential long-term consequences of relying on "free" cloud credits and how to mitigate these risks
  • Strategies for maintaining control over cloud spend and ensuring cost transparency and governance
  • Emerging alternatives and solutions that could help businesses prioritize control, agility, and innovation in their cloud adoption journey