Jim Barton discusses the benefits of integrating GraphQL with application networking to address complex application networking problems. Barton uses a fictional scenario involving "Wayne Telecom," a telecom services provider in Gotham City, to illustrate the challenges faced by businesses in managing data and network requests. The talk emphasizes the advantages of GraphQL, such as reducing over-fetching of data, improving developer efficiency, and simplifying the architecture by eliminating the need for dedicated GraphQL servers. The presenter also touches on the importance of declarative configuration and the potential of leveraging existing API gateways to serve GraphQL. The session concludes with a demonstration of how GraphQL can be implemented and accessed.